Milind Soman launches men's innerwear brand in Kolkata
Talking about the brand, Milind Soman commented, "I'd like to mention that the range is extensive, there are a lot of choices available. I'm happy to be associated with this brand which stands for style, luxury, innovation, fashion- all that I've been associated with since the past 25 years".
The brand offers a wide range of options that ensures comfort without compromising on the quality.
Speaking about the brand Vinod Gupta, Managing Director, Dollar Industries Limited said, "Indian undergarment industry has gone through a transformation in the past few years. Thus, keeping in mind the need of the young generation, we have launched a premium men's innerwear brand".
Force Nxt comes in 3 categories- Finez, Relaxz, Flexz.
Speaking of the future prospects of the brand, Vinod Gupta said, "We are eyeing a turnover of Rs. 100 crore by 2016-2017 from this Force Nxt brand. We also have plans to expand our reach to the Middle East and South East Asian countries".
The launch was followed by a fashion show that featured some of the well known models of the city.
(Reporting by Soumi Paul Chowdhury, Image by Avishek Mitra/IBNS)
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