Philips presents collection by designer Wendell Rodricks at LFW
Highly roused by the ‘Pop Art’ trend, Wendell let loose a burst of colour on stage, mesmerising the awaiting audience. This collection was also a referral to the concept of pop-up stores that merchandise at unusual places, making it accessible to a wider group of consumers. His idea was to fit into the concept of youthful fashion that made it attainable in an instant.
The collection unfolded onto the ramp in a sensational array of hues like sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, Turkish blue, turquoise blue and signature white. Each garment sent out a precise Pop Art statement in terms of the cut, colour and freshness, which radiated from the ensembles.
Based on a wave of nostalgia from the 1960’s style and silhouettes, the line brought a very fashion-forward touch to the ramp. The signature style carried out by Wendell Rodricks, who is known to excel in his craft and expertise, was clearly evident as the models cat-walked, leaving the audience in awe.
The models danced down the runway to upbeat music like “Uptown Funk’ in a fun and catchy way that was contagious. The clothing line commenced with a black Lycra bikini and hotpants under silk crépe rectangular beach shirt. Soon it was the 60’s silhouettes like the purple crépe silk dress featuring a yellow satin stripe, olive and dove grey ribbons that were worn over yellow linen Capris.
Some of the men’s wear that accentuated the collection was a candy pink linen jacket that edged in black silk and paired with grey linen beach pyjamas and another that was a pop art men’s grey linen shirt worn over turquoise linen beach pyjamas.
The show stopping garment was preceded with a hunky model wearing an orange linen men’s jacket with lavender silk detailing and crépe silk beach pyjamas.
Show stopper, Waluscha took the spectators by surprise when the lights dimmed to neon blue and she walked out wearing a jet black swimsuit over a wool crépe pleated peplum skirt. She was the perfect defining icon to the youthful collection.
‘Popology’ by Wendell Rodricks presented by Philips was a vibrant, fun, young line of clothing that had all the fashion divas swooning over it.
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