Abir Chatterjee
Poila Boishakh: Abir Chatterjee to feature in Mother Dairy's new TVC for Mishti Doi
Kolkata: Bengali actor Abir Chatterjee will feature in the new TVC launched by popular dairy product manufacturing brand Mother Dairy for their product- Mishti Doi (sweet curd) by keeping in mind the upcoming Bengali New Year celebration.
"Led by a TVC featuring Abir Chatterjee, the campaign is intended towards stimulating togetherness and family bonding while indulging in the delightful flavor of Mishti Doi, while strengthening the brand’s leadership position and supremacy in the packaged Mishti Doi market," said Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable Pvt. Ltd, while addressing a press conference in Kolkata.
Talking about the new campaign, Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “Our dairy products offer the quintessential delightful refreshing taste that prolongs the time spent with friends and loved ones. "
"Taking this cue ahead, we are further narrating down our overall proposition down within our product categories across our areas of operations. Mishti Doi has been one of the leading product categories for Mother Dairy in this market and this state-specific delicacy continues to be a strong carrier product for all our dairy products," he said.
"Hence, the category made a natural choice for us to begin with in the eastern market, and it couldn’t have been better than kickstarting the flavour of Rishton of Swaad Badhaye in a city known as the City of Joy coupling it with the most auspicious occasions around. Abir’s persona is best-suited as mature and gentleman-like and comes across as a natural fit for the brand, displaying our caregiver brand persona in a contemporary way," he said.
The vernacular TVC will showcase Abir Chatterjee as the father and Aradhya Anjana, child artist as daughter.
Abir Chatterjee said, “It gives me immense joy to be associated with an iconic brand like Mother Dairy and a product that really symbolizes Bengal’s traditional taste. The new Mother Dairy Mishti Doi ad truly represents a very sweet message in a manner that is most relatable to any Bengali household, signifying the sweetness in relationships.”
(Reporting by Supriyo Hazra)
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