Racold Thermo to spread 'Wake up Bucket Challenge'

The challenge is for people to come forward and pour a bucket of warm water on one’s self, film a video/take a picture of the act and upload it on the site http://wakeupbucketchallenge.racold.com/.

For every 25 videos uploaded, Racold Thermo will donate one water heater to the to an under privileged home

"On a chilly morning, a bucket of hot water bath gives a refreshing start to the day. Many of us are privileged to have the facility easily available for us. While we are oblivious to the condition of unprivileged, Racold Thermo is taking efforts to make people sensitive and encouraging them to wake up to the fact that they can help and make a small contribution towards a cause.

The water heaters will be donated to charitable institutions such as orphanages, old age homes and the likes. The initiative will cover the cities of Pune, Mumbai, Delhi, Bangalore and Hyderabad. The idea of such a unique initiative is to provide relief to underprivileged people who cannot afford the luxury of a hot water bath even when temperatures deep extremely low,"  the company said in a statement.

The challenge has already been initiated with the first water heater being donated to Snehalaya, an NGO based in Pune.

Mathew Job, Managing Director at Racold Thermo, said, “A Water heater, in our country is still a luxury. In this harsh winter, we wanted to make hot water accessible to those who cannot afford a geyser. Racold Wake up bucket challenge was conceived to provide  the under privileged across our country the comfort of  a warm morning bath .This is a cause we firmly believe in and we have kicked off this activity with my team at Racold taking up the ‘challenge’. Racold being the market leader in water heaters, believes in serious contribution to help the society at large and this activity is a small step towards it.’’