Dia Mirza makes her directorial debut with an adorable Public Service Film called #KidsForTigers

Written by Cara Tejpal and Sahil Sangha, captured by ace photographer Rohan Shrestha and produced by Born Free Entertainment, the film aims to spread the vital message of Tiger and Nature Conservation through the innocent yet aware voices of children belonging to different age groups.

Says Dia, “This has been one of the most beautiful experiences of my life! Involving our future generation in this initiative has been nothing short of enlightening and fulfilling for me. As tigers struggle for survival, I hope that the message sent out is strong enough to nudge our nation to guarantee the tiger protection from threats like poaching, and intrusion into their natural habitat. We need to remember, what happens to the tiger, to our forests and our rivers, ultimately affects each one of us”

Adds Sanctuary Asia head & well-known conservationist Bittu Sahgal, “Dia Mirza joined the Sanctuary family over three years ago when she spearheaded our 'Leave Me Alone' campaign. Since then she has evolved into a highly credible voice for conservation, tirelessly supporting issues that are crucial but lack visibility. By conceptualising and directing this PSA, Dia has crafted a poignant message from over one million Kids For Tigers to the elders who are in control of their lives: "We demand you leave us a better world. All we need to do is protect nature and nature will protect us!”

Despite countries such as India, Nepal, Russia and Bhutan registering a spike in the Tiger population, the status of the animal still remains “endangered”. Born Free Entertainment & Sactuary Asia’s initiative then is a small, yet significant towards a larger goal of Tiger conservation and environmental preservation in India and the world.

Catch the endearing video here: http://bit.ly/KidsForTiger