Dia Mirza named ambassador for Swachh Bharat Mission

“Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” said the actor after accepting the honour.

Under the Swachh Saathi programme more than 2000 interns would be enrolled, who would coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

“Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission Director, Praveen Prakash.

As Brand Ambassador, Dia Mirza would be interacting with thousands of school and college students from across the country through awareness sessions, community cleaning activities and motivational videos.

“Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added a smiling Dia looking forward to her new role.