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ESPN launches local multi-sport digital products for India, subcontinent

India Blooms News Service | | Jun 03, 2016, at 10:04 pm

#ESPN # digital products #SONY LIV

New Delhi, June 3 (IBNS) True to its mission to serve sports fans anytime and anywhere, and in line with its long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced an exciting new mobile-first multi-sport digital offering in India today with the launch of the ESPN.in website and the ESPN app.

With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from SONY LIV, SPN’s digital streaming platform, and SPN’s new SONY ESPN sports channels.

India is the first market outside the United States to see the launch of a localized edition of ESPN’s signature app.

From mainstream sports in India and the subcontinent, to the best of ESPN’s comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.

Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with SONY LIV.

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