Kellogg India signs on Ranveer Singh as the new face of Kellogg’s Oats

They are all set to launch the new campaign with Ranveer Singh, known for delivering powerhouse performances in movies and endorsements alike, as the brand ambassador for Kellogg’s Oats.

The campaign will feature the versatile actor and fitness icon in a ‘garma-garam’ role in the new TVC and as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions. 

With the great taste of Kellogg’s Oats at the center, the new Kellogg’s Oats commercial for its savory variants, “Masst Masala” and “Hot Chinese” is a slice of life concept built on the ability of social media to trigger a storm of speculation and frenzy.

Commenting on this announcement, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare.We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste & nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”

Talking about the association with Kellogg’s Oats, Ranveer Singh said, “I am so thrilled to be associated with an iconic brand like Kellogg’s and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings.  I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was also a lot of fun working on this awesome campaign.”