Producer Ekta Kapoor 'thrilled' to launch apparel line 'EK'

Speaking about the new launch, Ekta said in a statement, "I am extremely thrilled to be growing EK – a brand I have co-created with Roposo - with the launch of our new apparel line. I am truly grateful for the success that EK has seen so far."

"Some of EK’s products, such as copper bottles, ran out of stock within the first month of their launch, and I was elated to see that one of the evil eye necklaces from the EK jewellery collection became a huge hit, especially after my friend and television star - Karan Kundra gifted it to Tejaswi Prakash. I hope that consumers will extend the same love to our apparel line as well," Ekta added.

Made with 100 per cent cotton, EK’s collections Charbagh, Siyahi and Kairi include products like kurtas, bottoms, and dupattas.

Mansi Jain, Senior Vice President & General Manager, Roposo said, "EK was the very first D2C brand we launched last year with the multifaceted Ektaa R. Kapoor under the Glance Collective umbrella. It is exhilarating to see it take the next step in a matter of months with the launch of the apparel line. Fashion is the fastest-growing live commerce category on Roposo and we expect to see strong traction for EK clothing as well."