PVR alters brand identity for SS Rajamouli's 'RRR'

For the first time in the history of world cinema, PVR has decided to alter their brand identity and logo to the movie name ‘RRR’.

Starting Friday, PVR will now be referred to as ‘PVRRR’.

Announcing the same, filmmaker SS Rajamouli and Ajay Bijli, the chairman and managing director of PVR Ltd, have unveiled the new ‘PVRRR’ logo.

After the logo was unveiled, the PVR team launched the special ‘PVRRR promo’, which will be played in all PVR multiplex chains across the country.

Commenting on the initiative, Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "'RRR' is one of the biggest, most expensive and greatly anticipated movies of 2022.

"We are proud to be associated with this larger-than-life spectacle, helmed by SS Rajamouli  and considered to be yet another game-changer in the movie business. I am sure this initiative will be able to generate good buzz for ‘RRR’ and build huge anticipation among the movie buffs."

Echoing the same sentiment, Rajamouli added, "I am really happy that theatres are reopening, as I believe the magic of cinema is truly enjoyed in theatres. We are happy that ‘RRR’ will be releasing in cinemas in January next year and to announce the same what better way to associate with PVR which is now PVRRR."

Set in pre-independence India, the film is a fictional take on the younger days of celebrated freedom fighters, Komaram Bheem and Alluri Seetharamaraju.

It features Ram Charan, NTR Jr along with Ajay Devgn and Alia Bhatt in the lead roles.

‘RRR’ will hit the screens worldwide on Jan 7, 2022.