Tata Sky presents Amitabh Bachchan in 7 new avatars with its “Family Jingalala†campaign
The campaign directed by National Award-winning director Shoojit Sircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars will be aired on Sept 24.
“TV viewing is a family activity. TV forms the most important source of entertainment for the entire family. But they have gotten used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky,” says Tata Sky’s Chief Communications Officer, Malay Dikshit.
Amitabh Bachchan in 7 new avatars with its “Family Jingalala” campaign
The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family.
He reveals how all their needs can be met by subscribing to Tata Sky - The best DTH connection for a varied range of entertainment.
Malay stated, “Family Jingalala targets 85% of country’s population that lives outside the metros. To cut across all age & socio-income groups, there could have been nobody better than the best entertainer in India, Mr. Bachchan to bring this vision to life.”
Amitabh Bachchan in 7 new avatars with its “Family Jingalala” campaign
‘Family Jingalala’, the campaign tells the story of a regular family where each member has vastly different entertainment and content needs.
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