OPPO Mobiles is the new Team India sponsor, confirms BCCI
The Team India sponsorship rights are for a period of five years and have been acquired at Rs. 1079.29 crore.
The bids were opened today in the presence of a CoA representative – Ms Diana Edulji, BCCI officials and the bidders through a tender process, at the BCCI headquarters in Mumbai.
The five years rights period starts on Apr 1 and continues until Mar 31, 2022.
This period will see Team India play 14 home series and 20 overseas series, this would also include the ICC Champions Trophy, ICC Cricket World Cup and the World T20 events.
Speaking on the occasion Rahul Johri – CEO, BCCI said “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India Pvt Ltd., on winning the rights and welcome them to the BCCI family. OPPO today, joins our other prominent sponsors like PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.”
Sky Lee, Gloval VP & President of OPPO Mobiles India Pvt Ltd., said, “Cricket in India isn’t just a sport, it is also a way of life, a culture, even a religion. OPPO is the most adorable youth centralized brand, we aim at reaching new heights alongside the Indian Cricket Team. Indeed as a smartphone brand OPPO has become a favorite brand among young people, today more than 100 million young people across the world are using OPPO camera phones. In India we also have been growing fast. According to GFK data, in terms of sales units, we grew from 1.2% in December 2015 to 11.7% in January 2017, and deeply loved by Indian youngsters as well.”
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