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Kerala govt organises roadshows in Kolkata to attract tourists
The roadshow was aimed to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’.
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The delegation from Kerala was led by K. P. Nandkumar, Dy. Director Kerala Tourism, and it comprised major players from the state’s Tourism & Trade industry.
Besides forging fresh collaborations, the roadshow introduced new initiatives, experiences and attractions that Kerala has in store for visitors.
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The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Country' holds for its visitors.
The marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world.
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There has been a remarkable increase in the arrival of tourists within a single year as a result of the various initiatives implemented by the Government, an official statement claimed.
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