Miral paves the way for personalized digital visitor experiences on Yas Island, Abu Dhabi
Abu Dhabi, United Arab Emirates, Nov 15 (IBNS): Abu Dhabi-based developer, Miral, has embarked on a major digital transformation project to create a connected destination of theme parks and attractions on Yas Island.
Advancing Miral’s vision to create unique and immersive experiences, the project will take visitors on a highly personalized digital journey, enhancing Yas Island’s destination appeal to global leisure and business travellers.
The infrastructure was developed earlier this year to enable the launch of the platform’s digital assets across its theme parks on Yas Island, Abu Dhabi and to deliver a wall-less resort vision.
The digital transformation project represents the next chapter in Miral’s wider plans to combine its portfolio of unique attractions with unrivalled visitor experiences as it seeks to attract domestic, regional and international visitors.
The first phase of Yas Connect will roll out during the first half of 2018, and will transform online and mobile visitor engagement with the iconic Ferrari World Abu Dhabi theme park, Yas Waterworld, the Yas Island destination and the new theme park and attractions planned for next year.
“Providing guests with immersive wall-less experiences has always been at the heart of Yas Island vision,” commented Mohamed Abdalla Al Zaabi, CEO of Miral. “With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalized technology enabled that will provide guests with unique and memorable experiences,” added Al Zaabi.
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