PM Modi’s ‘Lucky Mascot’ Jhalmuri Returns at NDA Meet Amid Bengal Focus
At the NDA Chief Ministers’ meeting in New Delhi on Wednesday, Prime Minister Narendra Modi struck a distinctly Bengali note by sharing and relishing jhalmuri, the iconic puffed-rice snack of Bengal, with party leaders. The gesture quickly drew attention in political circles, coming at a time when the BJP is sharpening its focus on West Bengal ahead of the 2026 Assembly elections. By embracing a symbol deeply rooted in Bengal’s everyday culture, Modi appeared to blend political messaging with cultural outreach, reinforcing the BJP’s efforts to connect with Bengali identity and grassroots sentiment. The image of the Prime Minister enjoying jhalmuri soon became one of the talking points of the NDA gathering, with party supporters portraying it as a subtle nod to the BJP’s growing ambitions in the state.
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