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Russia | McDonald's

Image of a newly opened Vkusno i Tochka outlet in Russia by Mos.ru via Wikimedia Commons

'Tasty and that's it': Defiant Russia unveils McDonald's substitute

India Blooms News Service | @indiablooms | Jun 14, 2022, at 07:51 pm

#Russia #McDonalds #TastyBurgerChain #TastyAndThatsIt #AlexanderGovor #VkusnoITochka

Moscow: Russia is witnessing several changes since the start of war with Ukraine earlier this year and one such move is surely revamping a popular US icon like McDonald's to give it a Moscow-twist.

Protesting against the invasion against Ukraine, American fast food giant McDonald's had pulled out of Russia and even sold its restaurants to businessman Alexander Govor.

According to reports, the giant fast food making brand had over 800 restaurants in Russia.

Now, after the revamp, McDonald's is named as "Vkusno i Tochka" in the country.

It simply means in English: "Tasty and that's it."

The iconic golden arch symbol of McDonald's has been replaced with a stylised letter 'M'.

But the new owners hope customers won't notice too many differences, reports BBC.

Russian history in two badges. I got the red badge in 1990 the day the first Moscow McDonald’s opened ( I queued 3 hrs to get in). The other badge I got today when the Russian replacement for McDonald’s opened. McDonald’s quit Russia in protest at Russia’s invasion of Ukraine. pic.twitter.com/bAUsae9cpr
— Steve Rosenberg (@BBCSteveR) June 12, 2022

"Our goal is that our guests do not notice a difference either in quality or ambience," Oleg Paroyev, CEO of Vkusno i Tochka was quoted as saying by the British media.

The outlet sported a slogan reading: "The name changes, love stays."

Protest:

According to reports, one protester disrupted the opening day by shouting "bring back Big Mac!"

Russia and Ukraine accounted for about 9% of McDonald's global sales last year, reports BBC.

Starbucks, Coca Cola, Levi's and Apple are among the international brands that have left Russia or suspended sales ever since the country invaded Ukraine.

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