Automobile
Mahindra turns up style quotient with Thar ROXX STAR EDN—all-black, bold and award-winning
Mumbai/IBNS: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has announced the launch of the new Thar ROXX STAR EDN – an aesthetically elevated addition to the Thar ROXX range.
Crafted for those seeking that exclusive touch, the Thar ROXX STAR EDN combines Thar’s legendary capability with bespoke design elements both on the exterior and in the cabin.
Highlights - Thar ROXX STAR EDN
- All-Black Leatherette Seats with Suede Accents: Premium dark finish elevating the cabin’s ambience and feel.
- Piano Black Grille: A sleek piano black front grille giving the STAR EDN a bold yet sophisticated front fascia that underscores its exclusive status.
- Piano Black Alloy Wheels: Matching premium finish alloy wheels further enhances the Thar ROXX’s unmissable stance with a touch of elegance.
- Color Options: A vibrant new hero color Citrine Yellow, adding a distinctive and sporty presence. Other color options include Tango Red, Everest White and Stealth Black.
Thar ROXX STAR EDN will continue to offer proven engine and transmission options - G20 TGDi mStallion and D22 mHawk producing max power of 130 kW@5000r/min, torque of 380 Nm and power of 128.6 kW@3500r/min, torque of 400 Nm respectively.
All three variants will come with a rear-wheel drive system for versatile driving conditions.
Since its debut in 2024, Thar ROXX has captured the imagination of customers across India with its blend of advanced capability and modern refinement. It swiftly established itself as a lifestyle icon on Indian roads, redefining standards for SUVs in India.
Thar ROXX has also been widely celebrated, winning 36 awards—including 15 ‘Car of the Year’ titles and the prestigious Indian Car of the Year (ICOTY) 2025, reinforcing its dominance in the Indian market.
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