Masaba Gupta now designs for kids, launches debut collection on Flipkart

Flipkart will showcase exclusive collection of this kidswear line on its platform for the age-group of 2 to 9 years.

Masaba’s much awaited kidswear line is inspired by everything that kids love and has been designed keeping their comfort in mind. Prints on the ‘spring-summer line 2016’ represents candies, chocolates, chirping birds that epitomize joy and energy on relaxed, flowy silhouettes. This fetish-for-camera kidswear is a combination of pastel and bright colors on soft flowy fabrics to ensure a never ending play time.

Rishi Vasudev, Vice President - Fashion, Flipkart said, "We are excited to launch Masaba Gupta’s debut kidswear line on Flipkart. Ms. Gupta has created a space for herself in the fashion world and her debut into the kids fashion is to be certainly welcomed and appreciated by Indian parents. This association strengthens Flipkart’s constant endeavor in consolidating the kids fashion industry in India and thereby enabling Masaba to cater to its clientele in Tier II and III cities as well who are increasingly shopping online.”

After launching her new line of designer bags ‘On Your Mark’ last year, Masaba has invested her efforts on the kidswear line. The shoot for the campaign will be held at Adlabs Imagica in Mumbai.

Commenting on her new line of collection, Masaba Gupta, India’s leading fashion designer, says, “In comparison to women’s wear or menswear prêt lines, you don’t see attention being given to kidswear. We have tied up with Magic Fairy from Kolkata for the line. The idea was to take all the signature prints from the collection and mix it up with some new stuff.”

She added, “We are also doing few accessories like hair bands. There are basic T-shirts, dresses, for parties, many skirts and tops, pant sets and shorts. Wearing ‘Fun prints’ fused with ‘Masaba classics’, the rollicking collection is ready to hit the runway in the most spectacular fashion!”

Flipkart launched the Kids category last year to meet the increasing demand in this segment.  Flipkart currently offers a wide range of kids accessories, books, toys and baby care, making it the largest kids store in India.

Masaba made her foray in the fashion industry with the GenNext fashion show at Lakme Fashion Week 2009, where she was awarded the most promising designer award and ever since there has been no looking back.