Oppo plans to touch new growth records in West Bengal with launch of Reno 10 series smartphones

The Reno 10 5G smartphone went on sale on Thursday at INR 32,999.

The handset is available from 12AM onwards at OPPO E-Store, Flipkart, and mainline retail outlets. 

Speaking at the launch in Kolkata, Saumya Sah, Product Manager, OPPO India, told IBNS: "This year is a very important year for Oppo as a brand because we marked the tenth generation of Oppo Reno series.”

“With Reno 10 series we are trying to set a new milestone in the market,” she said.

She said the company aims to target various customer segments with the launch of three phones in the Reno 10 series.

"Our year-on-year growth in West Bengal has been 12 percent and we are aiming to break records in the state this time,” she said.

When asked whether Oppo is working on 6G technology, Shah said: “These things take time and once we have any development in this sector then we will definitely let our customers know about it.”

Ultra-Slim Body with 3D Curved Design 

The Reno10 5G sports an ultra-slim body—available in Ice Blue and Silvery Grey—with a 3D curved design that is light and easy to hold. It features a 120Hz 6.7-inch AMOLED display and a 93% screen-to-body ratio for a borderless and immersive viewing experience.

It comes with a Dragontrail Star 2 display and a sturdy polycarbonate back. Its 2412×1080px screen is capable of 1 billion colours with HDR brightness of 950nits to deliver detailed and crisp visuals even under direct sunlight. Also, you get Dual Stereo Speakers--with Real Original Sound Technology, tested by Dirac—for a surround sound experience.

Telephoto Camera for Ultra-Clear Portraits

The Reno10 5G packs a powerful camera system, comprising a 64MP OV64B ultra-clear main camera, a 32MP IMX709 telephoto portrait camera, an 8MP IMX355 112° ultra-wide camera, and a 32MP OV32C ultra-clear selfie camera. With this setup, users can capture every detail in pictures with exceptional clarity, whether in low-light, while shooting portraits, or even wide-angle shots.   

Its 5000mAh battery—the largest ever in the Reno series—with 67W SUPERVOOCTM charges the device to 100% in 47 minutes. For users who are always on the go, a 30-minute charge is enough to juice the handset to 70%.

Additionally, OPPO's award-winning Battery Health Engine (BHE) intelligently controls the current and voltage through real-time monitoring to prolong the charging lifespan. It ensures that the handset's battery maintains its health up to 80% even after 1,600 charge cycles to last over four years.

The Reno10 5G runs on the MediaTek Dimensity 7050 SoC and comes with 8GB RAM, 256GB storage, and OPPO's RAM Expansion technology that allows users to extend RAM by another 8GB by borrowing from device storage.

For efficient cooling, it employs high-performance T19 bi-layer graphite for heat dissipation and glitch-free usability. OPPO’s Dynamic Computing Engine on the Reno10 increases app opening speed by 12% in comparison to the last generation.

Besides, it comes with 48-month-fluency, which means this device will perform as smoothly as a new phone even after four years.

Smart Experiences

The Reno10 5G comes with an infrared remote-control app that lets you remotely control home appliances such as TVs, ACs, and set-top boxes among others. With its Multi-Screen Connect feature, the Reno10 5G can be connected to other devices, like a PC or a tablet, allowing users to simultaneously work across multiple screens. Its Smart Always-On Display lets users view updates on food delivery apps such as Swiggy and Zomato, and even control music on Spotify without unlocking the phone.

The Reno10 5G supports two-year OS updates and three-year security updates

(Reporting by Supriyo Hazra/Image by Avishek Mitra/IBNS)