Priyanka Chopra meets Assam CM

The duo discussed about the potential of tourism in Assam and the need to strategizing the promotion initiatives.
   
The Assam CM thanked Priyanka Chopra for accepting the proposal of the Assam government for becoming the Brand Ambassador to promote Assam tourism in the global arena and said that her aura and clout will bring rich dividend to state tourism.

Sonowal also highlighted the beautiful landscape, wildlife potential and rich cultural and traditional resources of Assam and requested her to cultivate on them through her promotional campaign.

Sonowal has also informed the new Brand Ambassador about the factors which are adversely affecting tourism in Assam.

“It is the mindset of the people that is the major detergent in Assam becoming a major tourist hotspot. The promotional campaign should counter the age long negative publicity of the state changing the mindset of the people,” the Assam CM said.

Sonowal also praised the Bollywwod actress for her scintillating performance in the movie Mary Com and said that her vitality and vigour will do wonders for Assam tourism.

Expressing her joy in being associated with the promotion of Assam tourism, the Bollywood actress said that her campaign will not focus promoting tourism alone.

“The campaign will be an initiative to ensure better connect between the people of Assam and the mainland India and to include it in the mainstream Indian society,” Priyanka Chopra said.

Lauding the young energy of the State and mesmerizing natural beauty, the Brand Ambassador of Assam Tourism said that she would work on promoting the tea history of Assam through her TV show and will actively work on bringing the big production houses to Assam for shooting of their films.
       
State Finance Minister Dr. Himanta Biswa Sarma, Chief Minister’s Media Adviser Hrishikesh Goswami, MLA Hitendra Nath Goswami were present among other during the discussion.

(Reporting by Hemanta Kumar Nath)