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Kolkata: Sugar Free flags off The Sweet Breakup campaign

Kolkata: Sugar Free flags off The Sweet Breakup campaign

Aug 14, 2017, at 05:39 pm

Sugar substitute brand Sugar Free recently announced its entertainment campaign The Sweet Break-up, a 5 episode web series in India in the food space. This campaign marks the culinary journey of Sugar Free across 5 cities, where celebrity chef Kunal Kapur will be whipping 5 different speciality desserts by using Sugar Free products. The brand also has on board the famous foodie duo Rocky and Mayur. The web series will be unveiled on-air on 15th August. As part of the campaign, Sugar Free will run a dessert truck across 5 cities of India (Delhi, Lucknow, Kolkata, Bengaluru and Mumbai). In all 5 cities, the brand has tied up with 5 renowned sweet marts and Chef Kapur will create his rendition of the speciality sweet item using Sugar Free in every city. Images by IBNS