Gillette India starts marketing and selling electric grooming appliances brand Braun in India

Gillette India said the addition will add products like electric shavers, trimmers, epilators, Intense Pulse Light (IPL) hair removal devices to its extensive range of grooming devices to the company’s existing portfolio.

"With this latest addition, GIL has a holistic portfolio of grooming brands including Gillette, Venus, Braun, and King C Gillette," it added.

In the male grooming category, Braun offers versatile grooming and styling essentials like electric shavers, styling kits, and shavers that enable men to create any look they want.

The female hair removal portfolio comprises epilators, face mini hair removers, bikini stylers, and IPL devices catering to surface, root, and permanent hair removal needs. Consumers can purchase Braun products on leading e-commerce platforms.

Madhusudan Gopalan, Managing Director, Gillette India Ltd. said, “The latest addition of Braun, which is world-renowned for incredible precision, good design and innovative technology, will enable us to better serve the Indian consumers with devices that help in creating a perfect look.

"With a robust portfolio comprising of blades & razors, electric trimmers & stylers, beard care products and hair removal devices, our company is well-positioned to cater to the needs of every Indian consumer.”

GIL said it has inovated to offer special products like the Gillette Guard range, an affordable range of razors customized specifically for Indian consumers.

Recently, the company also launched the globally renowned King C Gillette line that includes precision tools and quality care products for a well-groomed beard.

Personal grooming devices, both for men and women, have seen a jump in demand owing pandemic induced closure of salons and movement restrictions, forcing people to look for easy and effective solutions.