HDFC Bank among top 100 Most Valuable Global brands

Importantly, at 69thposition, it is the only Indian brand on the prestigious list topped by Google.Other brands in the top 10 are Apple, Microsoft, AT&T, Facebook, Visa, Amazon, Verizon, McDonalds and IBM in that order.

 

This is the 2nd time in a row that HDFC Bank has been featured in the Top 100 global brands list. 

 

In the latest ranking, the Bank’s brand value has increased to $14.44 billion from $14.02 billion as of last year. 

 

The increase in brand value has pushed the Bank’s rank 5 notches up to 69 from its last year's rank of 74.

 

According to BrandZ, disruption was the dominant trend this year, with brands changing the status quo with their offerings in a number of ways, often beyond the use of digital technologies. 

 

Brands of all kinds moved to build a multi-faceted ecosystem around the consumer’s needs and desires, often by diversifying into new categories.

 

In addition to the global ranking, the Bank has also been ranked India’s most valuable brand for two consecutive years – 2014 and 2015.

 

Raw data for the BrandZ study is collected annually by interviewing consumers and professionals. Each person is asked to evaluate brands in a competitive context from a category they actually shop in. 

 

This translates into valuable opinions from people who know the category and can judge a brand based on the attributes that are important to them.

 

"This is testimony to the fact that the innovations we have introduced to improve the whole experience of banking for our customers, have worked," said Aditya Puri, MD, HDFC Bank 

 

 

David Roth, CEO, EMEA and Asia, The Store WPP said, "The brands that thrive, regardless of sector, are those that behave like challengers and adopt disruptor models and mindsets. They’re shaking up other categories with innovation that goes beyond new products or technologies – transforming the way a service is delivered, enhancing the consumer experience or changing a format. The power these brands already hold, combined with the strength of their platforms, is enabling them to quickly and successfully move across sectors."