Every YES PAY user will be eligible to receive a deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the YES PAY app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end.

Ritesh Pai, Chief Digital Officer at Yes Bank said, “We are committed to leading the digital landscape through innovation and creating multiple use cases for customer delight. We are happy to partner with Eureka Mobile to leverage their pioneering m-commerce solution – Tap to Shop. Through this collaboration we will enable YES PAY users with a faster, secure and enjoyable shopping experience. Going forward, we plan to extend the same to all our mobility solutions. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”

Speaking on the partnership Rahul Jaywant, Founder and CEO of Eureka Mobile Advertising said, “We are witnessing the dawn of a ‘Mobile First’ era. Eureka Mobile’s vision is to be a key player in this renaissance. The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap. We are excited to partner YES BANK and look forward to working with their professional team.”

Commenting on this collaboration Manoj Padmanabhan, Director-Business Eureka Mobile Advertising said, “We are happy to partner YES PAY in launching this M-commerce platform and give YES PAY users a cool and easy way to shop from some of the most reputed brands. This is just the beginning of our partnership and we have more exciting plans to make our engagement journey with the YES PAY users more valuable.”