Tata 407 celebrates its 30th anniversary
Launched in 1986, the Tata 407 range has sold over six lakh vehicles and continues to be the most popular choice of light commercial vehicles for many budding entrepreneurs with 7 out of every 10 vehicles sold in the 4T category, resulting in 60% market share. Since three decades, around 50% of its owners are first-time users and it has been providing an opportunity for self-employment in India.
The Tata 407 range has pioneered the LCV industry and has brought prosperity in the lives of more than six lakh customers by virtue of excellent product characteristics that requires negligible maintenance while delivering high revenue.
With a promising range of vehicles in the LCV segment, Tata 407 guarantees high performance and great durability. Capable of adhering to all small and medium sized businesses requiring heavy cargo capacity, Tata 407 is ideal for smart mobility solutions.
Tata Motors will be organizing celebrations for their 6 lakh customers across 400 showrooms this month. This will be followed by an extensive free service check-up for Tata 407 customers.
According to Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, “The Tata 407 is exemplary in how a platform can be deployed to meet diverse needs. It today addresses a wide range of goods transportation across industries in India and about 15 other countries in South Asia and Africa. We are grateful to our customers who have acknowledged our understanding of their needs and our engineering capabilities. We will continue to enhance the range matching customer requirements.”
Available both in diesel and CNG options and tonnage ranging from 2.2 to 4.2 tonnes payload, the Tata 407 goods transportation portfolio has been expanded to comprise trucks, tippers, pick-ups and vehicles for agri/food products, construction, light mining and a whole host of services.
The portfolio has been regularly upgraded based on the company’s own R&D and customer feedback on operating economy, cabin convenience and safety. Tata 407 legacy to continue further with new inclusions at regular intervals, for the growing demand of the range.
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