trustea partners with Tea Research Association and Action for Food Production

With 627 million kg tea verified (47% of total production) till August 2019, this partnership will provide a fillip to the adoption and implementation of the Code across tea plantations in India, trustea said.

Announcing the partnership, Rajesh Bhuyan, Director, trustea, said, “We are proud and excited to watch the coming together of TRA, AFPRO and trustea. TRA Tocklai’s tea legacy with trustea’s vision for tea, and the possibilities that it holds for the tea industry in India.

Their century long involvement in the industry and 55+ years of dedicated research with the Tea Board underscores their credibility to effectively implement the trustea Code in key tea growing regions in India."

Joydeep Phukan, Principal Officer and Secretary, Tea Research Association, said, “TRA Tocklai has been looking after the sustainability of the Indian tea industry since 1911 and would like to ensure that the tea industry remains sustainable, economically robust and compliant with national and international standards.”

D K Manavalan, Executive Director, AFPRO, said, “The objective of the mission should be to adjust our activities to the changing paradigm to adapt ourselves to regime “Climate Change” and follow the best possible participatory approach by all partners for regulating a regime for the benefit of all”.