Vi expands retail presence in rural West Bengal with launch of over 200 Vi Shops

Ramping-up its retail footprint, Vi Shops have been launched in towns like Digha, Farakka, Jiagunj, Kalimpong, Nabadwip, Nandigram, Palassy, Pathar Pratima. Rampurhat, Sainthia to name a few.

Introduced with an intent to deliver a uniform Vi experience to local customers as well as enable quick support and handholding, these Vi Shops have been rolled out in the last three months.

The modern design of the new format Vi Shops is in line with signature elements that define existing Vi Stores in urban locations.

Vi Shops offer the entire bouquet of Vi prepaid products and services and enable an enhanced customer experience and closer engagement.

Highlighting the strategic objective behind this retail expansion initiative, Abhijit Kishore, COO, Vodafone Idea Limited, said “Our experience and customer research indicate that there is still a large segment of customers, beyond metros, who prefer the comfort and familiarity of face-to-face service. To enable the large rural population to be part of the digital revolution, we have taken a renewed approach to our rural retail strategy by introducing the concept of Vi Shops across multiple small towns and tier 3 markets. The launch of nearly 1100 Vi Shops within such a short time frame is one of the fastest retail expansion in the country. This will help us get closer to our customers providing them convenience and simplicity in accessing service through trained personnel in welcoming surroundings.”