Yes Bank partners Navi Mumbai Traffic Police for Road Safety Week 2016
The campaign will be held from Jan 10 to Jan 23 and encompasses multiple activities aimed towards highlighting the importance of Road Safety to the citizens of Navi Mumbai and is expected to touch over 1,50,000 individuals.
he bank said it will also encourage participants during the period to take a pledge to ensure responsible behavior on road by becoming responsible citizens.
Speaking on the partnership, Rana Kapoor, MD&CEO, Yes Bank said, “Yes Bank is proud to be associated with Navi Mumbai Police for this important initiative on ensuring overall road safety."
Speaking about the campaign, Prerana Langa, CEO, Yes Foundation said “As a socially conscious corporate citizen, YES BANK looks at safety as an important aspect and is committed towards ensuring the safety and security of citizens in India through focused interventions under our unique community engagement program, ‘YES COMMUNITY’. Road safety is an issue of social welfare as accidents not only result in loss of life but impacts the entire family’s livelihood, lifestyle, education and mental well being. It is therefore important that through this collaborative movement we re-iterate the message of responsible citizenship.”
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