CK Birla Hospitals initiates 'Mask up Kolkata' campaign amid Covid cases spike

The campaign involves a free mask distribution activity in the traffic signals, public transport depots and prominent roads of Kolkata.

Amidst the rapid growth of Covid infection, negligence towards masking has been a real challenge for both Government and the healthcare sector. To ensure an authoritative compulsion about masking, this initiative began on Saturday, the hospital authority said.

Since more than a year, the whole world had been going through an unprecedented situation and human civilization had not faced such a critical time. Ever since the arrival of vaccines, there is a section of people who have almost forgotten we are at the peak of the pandemic now.

"There’s a social responsibility which each one of us as an individual should follow. Society should not suffer due to the negligence of a few and face drastic situations," a statement released said.

A large number of people regardless of their age are getting affected every day in the second wave. This initiative by CK Birla Hospitals is a precautionary measure to curb the rising infection graph.

According to Dr. Simmardeep Gill, the COO of CK Birla Hospitals, "In these trying times we are barely able to keep our heads above water. We are in crisis. The number of infected people is rapidly surging up. Along with maintaining physical distance, it is important to wear Mask. #Mask up Kolkata an initiative taken up by both CMRI and BMB hospital is aimed at making the community aware about the importance of wearing a mask by free distribution of mask in and around the hospital."