Coca-Cola marked Puja celebration with 'Coke-e, Food-e, Pujor Mood e'

As part of the campaign, Coca-Cola India had set up Coca-Cola Adda Zones in pandals in prominent locations across West Bengal such as Kolkata,

Howrah, Durgapur and Bardhaman giving consumers an innovative festive vibe making it even more special with the Coca-Cola experience.

The location of these pandals were Jodhpur Park Saradiya Utsab Committee, Dum-Dum Park Bharat Chakra, Deshapriya Park Durgostab and Ballygunge Cultural Association in Kolkata; Bantra Sammilani in Howrah; Nabarun Sangha in Durgapur and Sabuj Sangha in Burdwan.

The Coca-Cola Adda Zones offered the visitors experiences ranging from Coke and food combos to the Coke Studio music.

Consumers were also treated with free internet Wi-Fi at the Coca-Cola Adda zones to share pictures on social media instantly.

The Adda Zones also witnessed celebrities such as, TV personality and Radio Jockey Mir Afsal Ali, Film actors, Abir Chatterjee, Manali Dey along with Monami Ghosh mingling with their fans.

Speaking on the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India, “Bearing in mind the importance and great relevance of Pujo for every Bengali, we have launched the special ‘Coke-e, Food-e, Pujor Mood e’ initiative with an aim to give the people of Bengal a refreshing way to enjoy the festive season. This initiative in particular is very close to my heart as it invokes a great sense of nostalgia considering I have been away from the city for almost 20 years. The ‘Coke-e, Food-e, Pujor Mood e’ initiative is our way of paying a tribute to the unbridled enthusiasm of thousands of devotees at Kolkata’s greatest cultural extravaganza”.