StoryLTD.com launches new programme of weekly online auctions

Besides being a platform for collectors to bid on some of the finest artists in the country, StoryLTD Weekly Auctions is a chance for art enthusiasts to find something truly unique for their homes, at prices as low as Rs. 1,575 ($25).

Each week brings a new collection of carefully curated works, ranging from Modern and Contemporary art, traditional Folk and Tribal art, to antiquities, fine interiors and vintage film posters. A unique aspect of these auctions is its ‘no-reserve’ prices, which are driven towards providing bidders with affordable art and collectibles that they can invest in, collect and display.

Since April 2014, StoryLTD.com has conducted 21 no-reserve online auctions and generated more than Rs. 17 crores ($2.8 million) in sales.

Minal Vazirani of StoryLTD.com said, “Within a period of one year, StoryLTD.com has managed to establish itself as the largest source for highly curated art, paintings, jewellery, antiquities, collectibles and unique accessories in the online auction space in India. By introducing this new property of weekly online auctions, we want to keep our audiences continuously engaged with great art, that is affordable as it is unique. If you’re lucky, you could find an extraordinary work of art at an attractive price. On StoryLTD.com, we believe that art is meant to be seen, not stored.”