Peerless Funds Management unveils Beti Shiksha Abhiyaan

The company will offer up to an additional 10 basis points commission to distributors having a daughter in the family to support their education.

PFMCL currently has distributors in more than 50 locations across the country and expects to reach more than 3,000 families through this initiative.

Rajiv Shastri, MD & CEO, PFMCL said, “The time has come to raise stakes against the long-held gender bias in Indian society. We have always believed in accompanying our words with meaningful action, in the sphere of our business or otherwise. Encouraging the education and nurture of our daughters is a national imperative and we believe that it is important to accompany our commitment to this cause with meaningful action by rewarding those who are primarily responsible for the nurture and education of our daughters; the parents. Offering up to 10 bps additional commission is just a small step in a long and fruitful journey. We will continue to build upon the initiative through various avenues. This initiative is very close to our heart and we feel by taking the lead in implementing this model we will encourage others to do likewise.”

The company also launched a website www.betishiksha.com, a dedicated website to garner support and increase awareness towards the education of daughters across the country.

The website not only seeks to offer updates on company’s initiative but also mentions simple steps every individual can take to empower the daughters in and around their societies.