Actor Vishal Malhotra introduces his twin in the new Harpic ad

Vishal Malhotra is back on screen conducting the iconic Harpic Door Step Challenge and introducing the all new Harpic Bathroom Cleaner. With an aim to build a new category, Harpic Bathroom Cleaner is an innovative format which extends the benefit of superior cleaning across the entire bathroom i.e. floor, tiles and sink; with removal of tough stain & elimination of malodor to make the bathrooms pleasantly fresh and germ free.

Speaking about the launch,  Nitish Kapoor, Regional Director – RB South Asia, said, “In India a lot of people use formats like acids and phenyls to clean their bathrooms. Not only some of these products are hazardous in nature, but their functional benefit is also very limited. As the leader in lavatory care, we are offering our consumers an innovative solution which is safe and extremely effective. With Harpic Bathroom Cleaner, we are creating a new category of specialist bathroom cleaners and are extremely positive about its growth and success in India.”