NexGTv, Priyanka Chopra, Fluence join hands to create mobi-series
NexGTv, Fluence and Priyanka Chopra have come together to create ‘It’s My City’- an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the big city of Mumbai.
The mobi-series premiers on nexGTv on Jan 22 with new mobisodes every Tuesday and Friday.
A singer, producer and superstar par excellence, Priyanka’s runaway success with Quantico and recent powerful performances in Bajirao Mastaani and Mary Kom have endeared her to people, making her a household name worldwide.
With India’s first celebrity led mobi-series, NexGTV takes the big leap in digital entertainment with original content. Created by Fluence and produced in association with Priyanka’s production company, Purple Pebble Pictures and Endemol-Shine India, this bi-weekly series will be available exclusively on NexGTV - India’s biggest Live TV platform with 150+ channels, 1000+ movies, as well as hundreds of TV shows and video-on-demand.
Speaking in her capacity as Mentor and co-producer of the show, Priyanka Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind ‘It’s My City’ is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners… nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!
Speaking on the association, Abhesh Verma, Chief Operating Officer, NexGTV, said, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomizes the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka for ‘It’s My City’ mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home”.
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