Prabhuji Sweets and Namkeens signs up with Shah Rukh Khan and Rashmika Mandanna

This collaboration, the company claims, is rooted in a shared vision to celebrate and share authentic Indian flavors with the world.

Commenting on the partnership,  Manish Agarwal - MD, says, "Prabhuji Sweets and Namkeens have long been treasured as a cornerstone of India's snacking tapestry.

"While our delectable creations have remained India's delight, our association with Shah Rukh and Rashmika is a testament to our aspiration to showcase the essence of our flavors to the Indian Palette. Our commitment to delivering unparalleled taste experiences remains unwavering."

Shah Rukh Khan, an icon transcending borders, shares his perspective, "India's rich culinary heritage is a source of pride, and I'm delighted to partner with Prabhuji Sweets and Namkeens, a brand synonymous with this heritage.

"Although these delicacies have been savored locally, this collaboration is an endeavor to introduce audiences to India's authentic flavors."

Rashmika Mandanna adds, "Food, with its universal appeal, has the power to bridge cultures. I'm thrilled to be part of this journey with Prabhuji Sweets and Namkeens. Together, we aspire to share India's beloved traditional snacks and sweets with everyone."