The new Roadster brand campaign adds a purpose to every road

The brand film, tailored for both Digital and TV, captures the spirit of Roadsters as theyfollow their own unique reasons to be on the road.

Roadster is known for its innovative campaigns from the past such as the GTFO (Get The F*** Out) campaign with actor Ranveer Singh and the ‘Pocketman’ campaign – a live human experiment to interactively demonstrate how a person could live entirely out of their jeans for 48 hours.

Link to Online Version (100 secs): https://www.youtube.com/watch?v=KjCXy9Z4XRk

Abhishek Verma, Head, Myntra Fashion Brands said, “Roadster has always believed in helping people discover new grounds and create lasting experiences. This new campaign further strengthens brand’s identity as consumers’ trusted outdoor companion. We’re delighted with the way Roadster has performed, having received immense popularity & love and today is the top-selling brand on Myntra.”

Commenting on the new brand campaign, Manish Aggarwal, VP, Marketing, Myntra Fashion Brands, said, “Roadster as a brand has grown in leaps and bounds over the last three years to become one of the most successful brands on Myntra. The campaign reinforces Roadster’s image as a true outdoor lifestyle brand, all in the specific context of roads – a purposeful storytelling platform that Roadster can own and differentiate itself from the generic messaging represented by most outdoorsy brands.”