Varun Dhawan ups the glam quotient as LUX Industries signs him as brand ambassador for LUX Cozi

By signing Varun Dhawan LUX Cozi is taking a phenomenal leap in the process of repositioning itself within the young audience.

Speaking about the development, Saket Todi, Senior Vice President, Operations and Strategy, Lux Industries Ltd. said, “With fresh zeal and perspective Lux Industries has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. LUXCozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of the core business strategy the brand is open to constant innovation and thus associates itself with renowned faces to represent the brand after every couple of year’s time.”

On the signing of Varun Dhawan as brand ambassador for LUX Cozi, Saket Todi further elaborated, “Over the years Varun has carved a niche in the minds of the film buffs and critics alike. His style and fashion sense makes him endearing to all sections of the audience cutting across age groups, especially the youth. We are happy with the association and believe it will resonate with the youth fraternity.”

Udit Todi, Senior Vice President, Lux Industries Limited, said, “On behalf of Lux Industries family we welcome Varun Dhawan as our new brand ambassador for LUX Cozi. A significant section of young audience connects with him and we believe will work in favour with our strategy to reach out to the youth of this country.”

Actor Varun Dhawan, said post the announcement as the new face of LUX Cozi,“I am delighted to be the brand ambassador for LUX Cozi, their innerwear products stand for comfort and quality and I really liked the vibe of the ad campaign when I met with the creative team.”