Facebook to ban hateful content in ads, label newsworthy posts over rules breaches – CEO

"Today we're prohibiting a wider category of hateful content in ads. Specifically, we're expanding our ads policy to prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others," Zuckerberg wrote on his Facebook page on Friday.

According to the CEO, Facebook is expanding its policies to better protect immigrants, migrants, refugees, and asylum seekers from discriminatory ads.

Zuckerberg stressed that some contents – if they are newsworthy – will not be deleted despite violations of the social networks' rules, but will be labeled for doing so.

"Often, seeing speech from politicians is in the public interest, and in the same way that news outlets will report what a politician says, we think people should generally be able to see it for themselves on our platforms. We will soon start labeling some of the content we leave up because it is deemed newsworthy, so people can know when this is the case," the Facebook CEO added.

Amid the ongoing protests against racism and discrimination in the United States, a number of non-governmental organizations, including the National Association for the Advancement of Colored People, called on companies to refrain from posting ads in Facebook starting from July to protest against the lack of control over hateful content in the social network.