November 05, 2024 09:06 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region | US presidential election: Donald Trump ahead of Kamala Harris in swing states, poll survey predicts | 'I strongly condemn Hindu temple attack, intimidation of our diplomats': PM Modi amid Canada row | 'I strongly condemn Hindu temple attack, intimidation of our diplomats': PM Modi amid Canada row
Bollywood's star Rapper Badshah joins the MX Takatak family
Badshah

Bollywood's star Rapper Badshah joins the MX Takatak family

| @indiablooms | 15 Sep 2020, 05:23 pm

Mumbai: Studies show Indian millennials and Gen-Z consume video content far more than any other form of digital content on a daily basis and MX Player’s short format video app – MX Takatak was launched to cater to this ever growing segment of digital enthusiasts.

The platform has witnessed tremendous growth, setting a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence and is home to the largest number of 1Mn+ digital influencers, who have chosen MX Takatak as their preferred platform of choice. Their community just got bigger with the addition of star Indian rapper and singer Badshah, who has also decided to join the MX Takatak family. 

The ‘party anthem’ singer as termed by his fans, Badshah has delivered several chart busters over the years and is lauded for his lyrics, slow rap and performing with Bollywood’s biggest celebrities.

Speaking about this association, Badshah said, “Music and video are two very important aspects of what I do to bring a complete experience to the audience. My fans have always been top priority for me and MX Tatatak, I feel, allows me to directly reach out and interact with them even in the most remote corners of India. With all of us having limited movement/travel and with so much happening around the world, this is the best time to engage with fans by creating some fun, snackable content. I am looking forward to my short format video journey with MX Takatak."

Karan Bedi, CEO – MX Player elaborated saying, “We are proud and happy to welcome Badshah to the MX family. MX Takatak aims to provide the budding influencer talent pool a world class platform to showcase their art. And, who better than Badshah to inspire them to scale new heights like he has -  he’s innovative, creative and is an icon of pop culture in India today, which makes him the perfect fit to inspire our millions of content creators on MX Takatak as well as engage with his fans on our huge user base.”

‘MX TakaTak’ offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars. Currently, it hosts digital influencers such as Gima Ashi, Ashika Bhatia, Rugees, Manjull Khattar, Khusi Punjaban, Mridul Madhlok and Ayush Yadav amongst others.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.