November 05, 2024 13:22 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region | US presidential election: Donald Trump ahead of Kamala Harris in swing states, poll survey predicts | 'I strongly condemn Hindu temple attack, intimidation of our diplomats': PM Modi amid Canada row | 'I strongly condemn Hindu temple attack, intimidation of our diplomats': PM Modi amid Canada row
Yash Raj Films partners with Timex India

Yash Raj Films partners with Timex India

| | 09 Jun 2016, 08:54 pm
New Delhi, Jun 9 (IBNS): Timex, a watch manufacturer, announced its association with the leader in the Indian entertainment industry-Yash Raj Films, on Thursday,.
Through the association, Timex aims to reach out to the audience encouraging them to live an active and fit life with its most successful fitness trackers-The Ironman series. 
 
As part of this campaign, the company has launched a video that showcases Salman Khan’s journey from Salman to Sultan. 
 
The movie’s director Ali Abbas Zafar talks about Salman’s intense training with Timex Ironman Sleek 150 for the movie and how features like stopwatch with 150 Lap Memory, Interval Timer, Target Pacer & Hydration Alerts helped in the training.
 
Anupam Mathur, Head - Sales and Marketing, Timex Group India Limited said, “We are very excited to be associated with YRF. We saw a beautiful fit with this association given the connect that exists between TIMEX’s focus on fitness and Sultan’s essence. The movie is a perfect fitment for us as it encourages people to have a healthy lifestyle through the main character, Sultan, portrayed by Salman Khan. With the IRONMAN® series we aim to offer our consumers a confluence of future technology and style."
 
Manan Mehta, Vice President Marketing & Merchandising, Yash Raj Films said “Since YRF is very particular about merchandising and licensing brand associations, we employ our proprietary evaluation tool - 'The Co–Aud’ (pronounced ‘The Cord’) for any partnership. We believe the brand’s message which is communicated via our films should be congruent with the marketing message of our content. Its only when we approach the brand’s consumers and the movie’s audience as the same, thus Co–Audience, can we deliver a seamless experience. With Timex, YRF has found a partner who understands this.”
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.