November 23, 2024 16:39 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Mahayuti routs MVA in Maharashtra, INDIA retains Jharkhand; Priyanka's triumphant poll debut | How can Mahayuti win over 200 seats? Sanjay Raut cries foul over Maharashtra mandate | 'Third World War has begun:' Ex-Ukraine military commander-in-chief Valery Zaluzhny | UK-India Free Trade Agreement negotiations to resume in early 2024 | UK can arrest Benjamin Netanyahu if he visits country based on ICC warrant
Shruti Haasan channels her inner rockstar

Shruti Haasan channels her inner rockstar

| | 02 Sep 2016, 12:54 pm
Mumbai, Sept 2 (IBNS): The rockstar mode is on for actress Shruti Haasan, who has been on an endorsement signing spree.

She recently signed up to be the face of a popular chocolate brand, her fourth endorsement in three months, where she sang the super high tempo track of the ad commercial herself along with Shankar, Ehsaan and Loy.

Commenting on Shruti's success, an insider source said, "Brands have been gravitating to Shruti a lot especially given her unique persona - that of an edgy musician and a successful actress pan India. She was signed on by the chocolate brand for the same reason."

"Known for only choosing top of the line faces, the previous ambassadors of this chocolate brand include Rani Mukherjee, Sushant Singh Rajput etc. In the creative brainstorm, the head of the brand was rather keen to have Shruti sing the jingle because the connect was just seamless," the source said.

"She and her team agreed as they knew her voice can give it that high tempo rock feel. Plus, Shruti has worked with the trio on her previous film D Day and recently collaborated with Ehsaan and Loy on an independent single earlier this year so jamming with them to perfect the beat and the lyrics was a cake walk. She recorded the song in less than two hours one evening and it blew the minds of the brand team. Her look in the commercial is also completely grunge and edgy, very close to real rockstar persona. The song has a very catchy quality and Shruti's voice just adds that punch to it," the source added.

While Shruti was unreachable for comments, her spokesperson confirmed the development.


Photo Credit : Errikos Andreaou

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.