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Demonetisation effect: Saansein postpones release

Demonetisation effect: Saansein postpones release

| | 10 Nov 2016, 11:14 pm
Mumbai, Nov 10 (IBNS): Just after PM Modi's speech and announcement to demonetize Rs 500 & Rs 1000 currency notes, everyone wondered and speculated, especially cinema addicts were keen to analyze how the above watershed decision would impact the cinema business (box-office collections).

While some filmmakers decided to stick with the planned release date (Rock On 2) and didn’t budge, some others went ahead and shifted their release.

Goutam Jain, producer of Saansein decided to push the release date of the film. The makers postponed the film with PM Narendra Modi’s announcement as it will be difficult for people to prioritize a film over other basic necessities.

Though the decision came as a shocker, it seems in a couple of weeks or so people will get accustomed to this radical change in the system.

Saansein – The Last Breath, which was supposed to release this Friday (11th Nov) along with Rock On 2, has pushed its release date to 25th of November and it will now be releasing with Gauri Shinde's Dear Zindagi staring Shah Rukh Khan and Alia Bhatt.

Goutam Jain stated, "After an internal meeting with the team and with respect to Modijis decision, we decided to push the release of the film. Now we are releasing the film on 25th November with Dear Zindagi."

Saansein is a contemporary horror film that ingeniously weaves classic techniques with a modern twist.

The film has been shot in one of the most haunted places of Mauritius, that promises to give the audience a spine chilling experience.

Starring Rajniesh Duggall, Sonarika Bhadoria along with Hiten Tejwani, Neetha Shetty, Vishal Malhotra, Amir Dalvi, the film is directed by Rajiv S Ruia.

The music is composed by Vivek Kar and lyrics penned by Kumaar.

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