The brand is excited to sign on Parineeti because they thin "she is the true epitome of a modern Indian woman who tries to look beyond the prevalent myths of life and search for proper answers."
Speaking about this association, Parineeti said, "I love my hair because it is a key aspect of my personality. But as an actress my hair is exposed to excessive heat and dryness due to regular styling, blow drying etc. So, to get nourishment for my hair and make them strong, I rely upon Bajaj Almond drops hair oil. It has Almond oil & Vitamin E and its light and non-sticky texture is perfect for me.”
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