November 15, 2024 01:02 (IST)
Follow us:
Mumbai, Oct 30 (IBNS): After giving several blockbusters and breaking many box-office records, Yash Raj Films has now crossed yet another milestone. The official YouTube channel of the banner (www.YouTube.com/YRF) has now crossed over one billion views.
The channel is currently home to 4,000 plus videos.
Going by the official statistics, YRF YouTube Channel ranks 1st in India, in the Film & Animation Category for most number of channel video views and channel subscribers.
Speaking on the feat, Anand Gurnani, Vice President (Digital), said: “YouTube is a dynamic platform and requires immense perseverance and data analysis to ensure we reach the right audience mix. We place a lot of focus on YouTube trends, video optimization through tags, meta-data and annotations that go a long way in building the channel. YouTube has been one of the key channels of content dissemination for movie marketing and will continue to be for time to come.”
Since its inception, the channel has broadcast a constant stream of new videos.
From massy content and musical hits to new age content like audio-video juke box, lyrical videos, interviews, interesting behind-the-scenes, the channel caters to every fan’s needs. It’s a one stop destination for every movie buff.
YRF YouTube presence is also marked by several sub-channels like YRF Movies, YRF Songs, YRF Trailers, YRF Dialogues, YRF Trivia and some regional channels that service the long tail of consumers and cumulatively add up to the numbers.
YRF YouTube network currently boasts a collection of more than 40 sub channels and over 3 million subscribers and is poised to grow in 2015.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Vidya Balan and Rajesh Sharma recite Sukumar Ray's Abol Tabol on Bhool Bhulaiyaa 3 night shoot Thu, Nov 14 2024
Subhash Ghai announces Akshay-Priyanka Chopra-Kareena Kapoor's Aitraaz will now have a sequel Wed, Nov 13 2024
Shekhar Kapur confirms Masoom 2 filming to begin in 2025 Tue, Nov 12 2024
Shah Rukh Khan looks dapper in new pictures from IIFA 2024 diary Mon, Nov 11 2024
Kareena Kapoor Khan's latest vacation images are all about no-makeup, sun, swimwear and Saif Ali Khan Sun, Nov 10 2024
Neetu Kapoor shares heartwarming picture of Ranbir Kapoor, Alia Bhatt and Raha on granddaughter's birthday Wed, Nov 06 2024