Star India signs Prosenjit as its official ambassador for broadcast of VIVO IPL in Bengali
Kolkata, Apr 3 (IBNS): For the first time ever, Star India will broadcast live matches of the India Premier League in 6 languages - Hindi, English, Tamil, Telugu, Kannada, and Bengali.
The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.
With fans at the heart of the experience and to leverage the power of localisation, Star India has announced Jalsha Movies as the destination for the Bengali language broadcast of VIVO IPL 2018.
Star India celebrates this announcement by launching a TVC featuring Bangla film superstar Prosenjit Chatterjee.
The film opens with Prosenjit in his living room, looking for something. As he strolls about, he excitedly starts talking about possible match scenarios. As the film progresses, the viewer realizes that it’s his TV remote that Prosenjit is looking for, following which he reveals that VIVO IPL 2018 will be more special this year as the Bengali cricket fans will get to catch the Best vs Best action in their mother tongue, Bangla! The driving thought behind the initiative is that the pride of watching your favorite sporting spectacle in your own language is an experience like never before.
Prosenjit Chatterjee, while commenting on his association, said, “I’ve always been a cricket enthusiast and VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action in my mother tongue.”
The 11th edition of VIVO IPL starts on Saturday, Apr 7 with defending champions Mumbai Indians taking on Chennai Super Kings.
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