Parineeti Chopra signs up as Speedo India’s new fitness ambassador
Mumbai, May 3 (IBNS): Leading swimwear brand Speedo has announced Bollywood actress and fitness enthusiast Parineeti Chopra as their new fitness ambassador.
As the new face for Speedo India, Parineeti will be joining an esteemed roster of Olympians, athletes and trainers from around the globe.
Speedo as a brand, is synonymous with performance swimwear, and via it’s global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout.
Commenting on her association with the brand, Parineeti said, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health.”
“Swimming has always been a great workout which I’ve often resorted to, to cut the monotony of working out in the gym. Now, with the growing trend of water workouts there is so much more one can do in the pool to get in shape than lane swimming and I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym,” Parineeti added.
Shamir Genomal, Chief Strategy Officer, Speedo India said, “We're really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts.”
“With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion,” Genomal added.
The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active.
Fashionable and functional, the H2O Active collection comes in confident and bold colours teamed with energetic prints inspired by water.
The new collection includes crop tops, capris, shorts, and briefs, allowing it to be mix-and-matched to reflect personal style and use.
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