April 18, 2024 22:32 (IST)
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Priyanka Chopra releases new single
Mumbai, Apr 30 (IBNS) Universal Music via Interscope Geffen A&M announced the release of "I Can't Make You Love Me" (ICMYLM), the brand new single off Priyanka Chopra's much anticipated debut album.
Chopra's new track, a fresh and contemporary EDM ballad, was produced by German DJ / Producer Manual “Manian” Reuter and went `live’ across all digital outlets in India on Apr 22..
Within 3 hours of it’s release, the single had climbed to #3 on the iTunes India overall `singles’ chart and subsequently peaked at #1 on a chart that includes `Bollywood’ music too.
The physical CD single is scheduled for a Apr 30 release and will feature two brilliant `remixes’ of the single.
The song's video, set for release on May 1st, features actor Milo Ventimiglia (of NBC television series `Heroes’ fame) and chronicles mini moments from a now one-sided romantic relationship about to end.
The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna’s "Take Care", Justin Timberlake’s "Take Back The Night" and Shakira’s "Empire."
Says Priyanka Chopra, “This is one of my favorite tracks on the album. It's my ode to a classic, a song that I love, and one that says so much - this is for the actor in me”.
She continues, “My fans have been super supportive on my previous two International singles 'In My City' and 'Exotic' and now I can’t wait to hear what they think of my latest single, which for the first time is just `me’ on the track!” .
The release of "I Can't Make You Love Me" follows her two big hit singles "In My City" with Will.i.am, and "Exotic" with Pitbull which have cumulatively sold over half a million units (physical + digital) here – a record for `single’ sales in India! In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track "Erase."
Speaking on this occasion Devraj Sanyal, Managing Director, Universal Music Group & EMI Music, South Asia said “This time she’s stepped up her game with a single all by herself unlike her previous hits which were collaborations. Once again we at Universal Music will roll out the best possible plan in support of this single to ensure that it’s another sure fire hit and further build up anticipation for the release of Priyanka’s debut international album later this year”.
In the US, Beats By Dr. Dre, in collaboration with Best Buy Co., Inc. will also pay homage to Chopra’s “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker. Chopra and her new track will be featured in the national ad campaign, which will run nationwide through May`14.
Anjula Acharia Bath, CEO of Desi Hits and Chopra’s Management, notes, “Beats has taken the world by storm and I can’t think of a better platform or brand to release Priyanka’s new single to the US Market. We could not be more proud to support the launch of the new Beats Pill XL…let’s face it, sometimes bigger is just better!”
Priyanka boasts of more than 18 million followers across her social media platforms while combined YouTube views for her first two singles / videos is now over a phenomenal 50 million. The new single “I Can’t Make You Love Me” is available across all digital platforms.
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