Mio Amore Mio Amore says 'going to take action on brand jingle' amid calls for boycott over Rupankar's KK remarks
Kolkata/IBNS: Eastern India's bakery chain Mio Amore has said it will "take action" on its "brand jingle" sung by Bengali singer Rupankar Bagchi, who has landed himself in a massive controversy by questioning the credibility of late singer KK, hours before the latter's death.
Amid calls for the boycott of the brand, the bakery company "disapproved" the singer's remarks on KK and issued a statement which reads, "We are sorry for singer Rupankar Bagchi's remarks. Mio Amore in no way supports or is associated with what Rupankar Bagchi has said.
"In view of the consumer sentiments, we are going to take action on the brand jingle in due time. Be with us."
On Tuesday hours before KK passed away, Bagchi in a Facebook video questioned the 'excitement' of the West Bengal audience over the Bollywood singer's concert.
"We (Bengali singers) all sing much better than KK but why don't you get excited over our performances? Why? You are always cheering KK. Who is K, man?" he had posted.
"We are better than any K. At any point of time and performance, the singers (Anupam Roy, Somlata Acharya, Iman Chakraborty, Raghav Chattopadhyay) whom I have mentioned here (in the video) are far better than any K. Why are you all so excited with Bombay? For how long will you all be excited over Bombay? Support Bengal like South India or Odisha do for their own people," he had added.
To the dismay of his thousands of fans, KK died of a heart attack after the concert and which paved the way for unsparing trolls and controversy over Rupankar Bagchi's comment.
Facing massive backlash, Bagchi Friday issued an 'unconditional apology' to late singer KK's, family.
Addressing a press conference, the Bengali singer said, "Firstly I would like to apologise unconditionally to late singer KK's family. I have deleted my Facebook video which created an endless loop of controversy on social media. I pray his soul rests in peace."
Bagchi said he has no personal animosity against late singer KK.
"Why should I have any personal angst against him. I wanted the Bengali audience to shower the same kind of love on us as his concert. As a singer, I have no insecurity. I feel as a Bengali singing community we face threat, especially seeing the audience's dedication to the success of singers from the South and Western India. I didn't want to talk about me as a person but of the entire community," he said.
"However, I do realise, I should have asked my fellow singers from Bengal before taking their names. I would like to reiterate I didn't see the issue the way it took a turn. Taking the name of a nationwide famous singer like KK was merely symbolic. I didn't want to target him. It was never my intention," he said.
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