Kuler Achaar Kolkata/IBNS: Days after the release of Bengali film Kuler Achaar, the makers have decided to augment the promotions for the film with innovative propositions at every step.
The makers decided to glint up Kolkata’s every nook and cranny with #KoolWithKulerAchaar, an initiative taken up for the first time for any film in Bengal with Radium Management Services Pvt. Ltd.
The film, which is produced by SVF, tells a story revolving around the willingness of a lady, named Mithi, to keep her maiden surname and the comedic yet poignant complexities that revolve around the idea.
It stars Vikram Chatterjee, Madhumita Sarcar, veterans Indrani Halder and Sujan Mukhopadhyay in the lead.
While Sarcar plays Mithi, Chatterjee features as her liberal husband Pritam.
The film, which is directed by Sudeep Das, was released by Jul 15.
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