April 27, 2024 05:22 (IST)
Follow us:
Anupam Roy lends his voice to anti-tobacco jingle
Kolkata, Oct 10 (IBNS) Piku music director Anupam Roy, a youth icon in Bengal, on Friday lent his voice to a 60 second jingle urging everyone to give up tobacco.
Anupam, who has charted a new genre of music in Bengali and now in Hindi movies, said the objective was aimed at coaxing people to give up smoking.
"It's in three languages - Bengali, Hindi and English - where we have composed the lyrics in such a way as if a child is pleading to his father to give up tobacco. There is a note of love and affection mixed in the lines," the singer, who first shot to fame in Autograph, said.
Anupam launched the jingle in the you tube which can be heard by googling 'anti-tobacco jingle by anupam roy'.
National Award winner Director Kaushik Ganguly said he had seen during his world trips the younger generation gave up smoking.
Kaushik, whose 'Apur Panchali' and 'Chhotoder Chhobi' had got IFFI honours in successive versions, told IBNS instead of repeating the scroll 'Smoking Kills' whenever there is a puff scene, the statutory celluloid warning should be shownn only at the start of a film if we need to show maturity.
"No such warning is shown during alcohol consumption scenes in a film," he said.
Director (Planning) of Manbhum Ananda Ashram Nityananda Trust (MANT) Nirmalya Mukherjee said, "We are looking for a tobacco-free society where a smoke-free environment will even protect the health of non-smokers."
He claimed there was an estimated 42 per cent passive smokers in West Bengal while 36.3 per cent actively use tobacco, and he was quoting the figures from a 2009-10 report of Global Adult Tobacco Survey, WHO.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Abir Chatterjee on Alaap: I could identify with this kind of romance Wed, Apr 24 2024
Toofan: Chanchal Chowdhury joins Shakib Khan, Mimi Chakraborty, Nabila in stellar cast Tue, Apr 23 2024
Raakhee Gulzar starrer Bengali film Aamar Boss gets its release date Mon, Apr 22 2024
Anjan Dutt's Chaalchitra Ekhon, a tribute to Mrinal Sen, to have simultaneous theatrical and OTT release; poster out Mon, Apr 22 2024